The BT (LON:BT.A) (BT.A.L) share price has experienced a challenging recent period. The company has experienced a number of difficulties in recent years, including accounting issues in its Italian division and uncertainty surrounding the future of Openreach.
These factors contributed to a profit warning in early 2017. Since then, BT has sought to make significant changes to its business model, including major cost reductions. However, investors have remained unconvinced about its prospects, with its share price falling heavily in recent years.
Within what is becoming a more crowded quad play sector, the company is seeking to become increasingly competitive. A focus on customer service and efficiency, it is hoped, will deliver a leaner and more profitable business in the long run.
With a new strategy and what is a lower valuation versus its recent past, could BT generate improving investment performance in future? Or, are more challenges ahead for the FTSE 100 stock?